This is something dan deals discovered
The Amazon Camera Gift Card can be used toward the purchase of any products shipped and sold by Amazon. It does not need to be used for a camera.
-Within 24 hours of completing the Qualifying Purchase, you will receive an e-mail from Amazon notifying you that a $25 promo credit has been applied to the Amazon account you used to complete the Qualifying Purchase.
-The Amazon.com Camera Gift Card does not expire.
-You must purchase the camera gift card by 11/26.
-You must use the $25 camera credit by 01/31/15.